Jan 1, 2025
Timing is everything when it comes to personalized video marketing.
Using Clipio’s powerful tools, you can strategically send your videos at the right time to maximize engagement and response rates.
Use Clipio effectively throughout the customer journey
Here’s how to use Clipio effectively throughout the customer journey:
1. Cold Prospecting
When introducing your brand to new prospects, you need to grab their attention quickly.
Use Clipio’s Templates
Start with Clipio’s ready-made templates to create engaging general videos, such as a company overview or a product demo. These videos provide value while saving you time.
Best Times to Send
Research shows that sending videos between 10 AM to 12 PM or 2 PM to 4 PM results in higher engagement.
Clipio’s scheduling feature lets you send videos at the perfect time, no matter your recipient's time zone.
💡 Tip: Use Clipio’s AI-powered personalization to include the recipient’s name and company in your video to make it stand out.
2. During Prospecting Sequences
Once prospects are familiar with your brand, it's time to build a connection.
Personalize at Scale
Clipio allows you to scale your outreach with AI voiceovers and dynamic backgrounds that make every video feel personal.
Ideal Timing
Send follow-up videos 2–3 days after your initial outreach, preferably mid-morning or early afternoon, when prospects are more likely to engage.
Examples of effective videos for this stage include:
Addressing specific pain points your product solves.
Sharing case studies or success stories.
Highlighting industry trends that align with their challenges.
3. Mid-to-Late Sales Process
At this stage, your communication needs to be highly targeted. Personalized videos created with Clipio are perfect for building trust and showcasing your solution.
Why Clipio Shines Here
Use Clipio’s screen recording feature to create demo recaps or walkthroughs, addressing specific client needs.
Add a call-to-action directly in the video to make it easy for prospects to take the next step.
Best Times to Send
Midweek days like Tuesday through Thursday, between 10 AM to 2 PM, tend to yield the best results. Clipio’s analytics help you track video performance and optimize future outreach.
💡 Tip: Keep videos under 2 minutes and use Clipio’s custom thumbnails to grab attention in their inbox.
4. Post-Sale Customer Engagement
The relationship doesn’t end after the sale. Clipio helps you nurture your customers and build loyalty with engaging, personalized videos.
Post-Sale Use Cases for Clipio
Onboarding videos to guide new users step-by-step.
Product updates or feature announcements with dynamic video content.
Thank-you messages that show your appreciation.
Check-ins and feedback requests to stay connected with your clients.
Best Times for Post-Sale Videos
Use Clipio’s scheduling to send videos after key milestones, such as onboarding completion, subscription renewals, or anniversaries. For updates, midweek afternoons work well.
5. Tailor Your Approach to the Recipient
Clipio’s personalization features let you customize videos based on your audience’s role, industry, and preferences:
For Marketing Professionals
Use attention-grabbing visuals and schedule videos for mornings or early afternoons.
For Executives
Keep it concise and send videos early in the morning or late in the evening when they’re more likely to check emails.
For Retail and Hospitality
Send during quieter operational times, like midweek afternoons.
Why Choose Clipio for Personalized Video Outreach?
1. AI-Powered Personalization: Greet your recipients by name and tailor your message to their business with Clipio’s AI voice cloning and dynamic video features.
2. Customizable Templates: Save time with templates that match your brand’s style and messaging.
3. Real-Time Analytics: Monitor video performance, including open rates, views, and engagement, to refine your strategy.
4. Seamless Integration: Use Clipio with your favorite tools like Zapier and your CRM to streamline workflows.
Start Optimizing Your Outreach Today!
With Clipio, you can send personalized videos that engage your audience at every stage of the customer journey.
Whether you’re prospecting, following up, or nurturing existing clients, Clipio makes it easy to deliver the right message at the right time.
Sign up for Clipio today and start your 14-day free trial to experience the difference personalized video marketing can make!