Email outreach is a critical tool for connecting with potential customers, partners, or collaborators. But standing out in a crowded inbox? That’s the real challenge. 

One highly effective way to grab attention and build stronger connections is by using video in your outreach emails. 

Videos allow you to express emotion, showcase your personality, and demonstrate products or services more effectively than plain text ever could.

In this guide, we’ll show you how to use Clipio, a leading video creation and editing tool, to create and send engaging videos in your outreach emails. 

Whether you’re reaching out to prospects, sending follow-ups, or simply nurturing leads, Clipio can make your communication more impactful.

Why Use Videos in Outreach Emails?

Before we dive into the "how," let’s talk about the "why."

Benefits of Using Videos in Outreach Emails:

1. Increased Engagement: Videos can boost email open rates, click-through rates, and response rates. A personalized video makes recipients feel valued.

2. Builds Trust: Seeing your face, hearing your voice, or watching a product demo builds trust much faster than written words.

3. Clear Communication: Complex ideas or features can be explained visually in a short video, making it easier for the viewer to understand.

4. Memorable Content: People are more likely to remember a compelling video than a block of text.

5. Saves Time: Recipients can quickly grasp your message by watching a 1–2-minute video instead of reading a lengthy email.

With all these benefits, it’s no wonder that video emails are taking the marketing world by storm!

Getting Started with Clipio

Step 1: Create Your Video

To send a video in an outreach email, the first step is to create one. Clipio makes this process seamless, whether you're recording a personal message, showcasing a product demo, or editing an existing video.

1. Sign Up or Log In to Clipio: Head over to Clipio and create an account if you don’t already have one.

2. Choose Your Video Type: Decide the kind of video you want to send. For outreach emails, here are some ideas:

   • A quick introduction to yourself and your company.

   • A personalized message addressing the recipient by name.

   • A product demo or tutorial.

   • A thank-you note or follow-up after a meeting or call.

3. Record or Upload Your Video:

   • Use Clipio’s built-in screen and webcam recorder for personal greetings or walkthroughs.

   • Upload a pre-recorded video from your computer or smartphone for advanced editing.

4. Edit Your Video:

   • Add text overlays, captions, or annotations to emphasize key points.

   • Use Clipio’s templates to keep your branding consistent.

   • Trim unnecessary parts and add a call-to-action (CTA) at the end, such as “Click the link below to schedule a meeting.”

💡 Pro Tip: Keep your videos short and to the point. Ideally, aim for a duration of 60–90 seconds.

Step 2: Upload and Host Your Video

Once your video is ready, it needs to be hosted online so you can share it via email. Here’s how Clipio simplifies this process:

1. Use Clipio’s Hosting Feature: Clipio offers video hosting options, so you don’t need to rely on third-party platforms. Upload your video directly to Clipio, and it will generate a unique link or embed code for you.

2. Customize Your Video Thumbnail: First impressions matter! Choose a thumbnail that catches attention. Clipio lets you pick a frame from the video or upload a custom image as the thumbnail.

3. Enable Sharing Options: Set the video to “Public” or “Unlisted,” depending on who you want to share it with. Clipio ensures your video loads quickly and looks professional.

Step 3: Embed the Video in Your Email

Now comes the fun part—embedding your Clipio video into your outreach email. While email clients like Gmail or Outlook don’t allow direct video playback, you can add an interactive thumbnail or GIF that links to your hosted video.

Here’s how to do it:

1. Generate a GIF or Thumbnail: Clipio can automatically create an animated GIF from your video or provide a clickable thumbnail.

2. Insert the GIF/Thumbnail into Your Email:

   • Open your email client or marketing platform (e.g., Gmail, Outlook, HubSpot, Mailchimp).

   • Drag and drop the GIF/thumbnail into your email body or use the “Insert Image” option.

3. Add a Clickable Link: Hyperlink the thumbnail or GIF to your hosted video on Clipio. When recipients click on it, they’ll be taken directly to your video.

💡 Pro Tip: Use an engaging CTA like “Click to Watch” or “Play Video” on the thumbnail to entice viewers to click.

Step 4: Write a Compelling Email

Your email copy is just as important as the video itself. Use it to provide context, spark curiosity, and encourage the recipient to take action.

Here’s a basic structure you can follow:

• Subject Line: Mention the video to grab attention (e.g., “🎥 Quick Video Just for You” or “Check Out This 1-Minute Demo”).

• Introduction: Greet the recipient and explain why you’re reaching out.

• Link to the Video: Add the video thumbnail or GIF and let them know why they should watch it.

• Call-to-Action: Encourage the recipient to reply, book a call, or visit your website.

Step 5: Send and Track Your Email

With Clipio, you can track video performance to understand how well your outreach emails are working. Check analytics like:

• Video views: How many people clicked and watched your video?

• Engagement rate: Did viewers watch the full video or drop off halfway?

• Clicks on CTA: How many recipients took the desired action?

Use these insights to refine your future outreach campaigns.

Tips for Success

1. Personalize Your Videos: Address the recipient by name and mention something specific to their business or industry.

2. Be Authentic: You don’t need a fancy studio setup. A simple, genuine message recorded on your webcam can work wonders.

3. Test Different Approaches: Experiment with various video styles, email formats, and CTAs to see what resonates with your audience.

4. Follow Up: If you don’t get a response right away, send a polite follow-up email a few days later.

Why Choose Clipio for Video Emails?

Clipio isn’t just a video creation tool—it’s your all-in-one solution for crafting professional, engaging videos tailored for outreach. Here’s why Clipio is perfect for your needs:

• Ease of Use: No technical skills? No problem! Clipio’s intuitive interface makes video creation a breeze.

• Custom Branding: Add your logo, colors, and fonts to ensure your videos align with your brand.

• Analytics: Gain actionable insights to improve your campaigns.

• Affordable Plans: Clipio offers pricing plans for businesses of all sizes.

Final Thoughts

Incorporating video into your outreach emails is one of the smartest ways to stand out and connect with your audience. 

With Clipio, creating, hosting, and sharing professional videos is easier than ever. So why wait? Start transforming your email campaigns with Clipio today and watch your engagement soar!

👉 Ready to get started? Sign up for Clipio and send your first video email today!